One of the key factors of success in any activity, especially in the field of marketing and mass promotion – is attention. When developing advertising or PR campaigns, we strive to get the attention of the target audience. The paradox is that success in attracting the attention of the audience directly depends on the attention that we ourselves invest in the development and implementation of the campaign. You can go further in the philosophical understanding of this concept, and come to the realization that attention is the most important resource that every person has.
In the modern world of rapid development of the means of communication, one's attention becomes almost the most valuable resource. Even time, which has always been considered as the most important and irreplaceable resource, is inferior to human attention in its value. For example, you can hire an employee, paying for his work based on the time spent, but if the employee does not pay enough attention to the work, the result will be unsatisfactory. A professional sells his knowledge, experience and skills, but most importantly, he sells his attention.